Sonic Lee · Hong Kong
Game Director
Nine years in game development.
Product direction, systems design and cross-functional leadership across two released mobile action RPGs, an award-winning original PC project and commercial AR work — including Tiny Fantasy, a 1.5M+ download title.
- 1.5M+
- downloads across releases
- 3 → 6
- cross-functional project team
- Eight-figure HKD
- project revenue (HKD)
- 2021
- Google Play Best Indies · HK
Selected work
Selected projects and direct contributions.
Three game projects showing commercial direction, original game creation, and a second released action title.
Game Director · Product-minded Design Lead
Tiny Fantasy
Owned product direction across the core loop, progression, monetization and design tools while leading a cross-functional team as it expanded from 3 to 6.- Core loop
- Monetization
- Team 3→6
Game Director · Co-Founder
WORDER
Co-founded and directed an award-winning word-transformation PC project; B&L Studio wound down before commercial release.- Original mechanic
- Unity
- 7 awards
Game Director · Mobile Hardcore Action RPG
Achroma Tides
Directed a released portrait mobile hardcore action RPG with ten selectable characters and real-time switching within a three-character party.- Released 2024
- 10 selectable characters
- 3-character party
Additional experience
Other commercial interactive work
Earlier client work retained as a compact credential rather than presented at the same weight as the game case studies.
Leadership in practice
Small-team leadership without theatre.
I led a cross-functional project team as it expanded from 3 to 6, joined interviews and hiring decisions, mentored junior teammates, and kept the team close to the product decisions that mattered.
Game Director · Product-minded Design Lead
“The useful overlap between creative direction, product judgment, and the systems that let a small team move.”Let’s talk