Tiny Fantasy

Game Director · Minidragon
Selected work during Dec 2019 — Aug 2026 tenure

Build a satisfying one-handed hack-and-slash RPG while a small studio was simultaneously growing its team, content capacity, commercial systems, and release discipline.

• 01

  Defined and iterated the core loop, combat readability, progression structure, economy, and player-facing monetization.

• 02

  Set design priorities and translated them into work that engineering, art, content, and external contributors could execute.

• 03

  Created reusable game-design tools and frameworks when repeated configuration was slowing iteration.

• 01

  Led a cross-functional project team as it expanded from three to six; participated in candidate interviews and hiring decisions.

• 02

  Coordinated international freelancers, art production, and Japanese voice-over contributors.

• 03

  Supported Meta campaigns with monthly spend up to approximately HKD 200K, analysing project revenue and ROAS/ROI to inform scaling, pause and allocation recommendations for company leadership.

• 04

  Combined performance inputs into AI-assisted weekly reports and automated game-build configuration.

• 01

  Reached more than 1.5 million downloads across releases and platforms.

• 02

  Tiny Fantasy reached eight-figure project revenue in HKD; exact figures remain commercially confidential.

• 03

  Recognised by Google Play Best of 2021 as a Best Indie title in Hong Kong.

• 04

  Established clearer product and reporting routines across the project.

This case covers selected work from Tiny Fantasy’s active development within my Minidragon tenure, which began in December 2019. As Game Director, I held overall responsibility for the project’s design, content, progression, and commercial systems; final budget approval remained with company leadership. This portfolio is a selection rather than a complete project list.

The case covers practical decisions from core-loop and systems design through cross-functional collaboration, showing how game direction was carried into delivery under commercial and production constraints.