About

Game direction grounded in making.

I am Chun Hin “Sonic” Lee, a Hong Kong game developer, designer and director with more than nine years across mobile games, independent PC development and interactive AR work.

My strongest work sits between design ownership and practical production: shaping a core loop, making trade-offs visible, helping a small cross-functional team deliver, and building tools when repetition gets in the way.

Open to Game Director, Lead Game Designer and product-minded game production opportunities from September 2026. Based in Hong Kong.

Sonic Lee outdoors, wearing glasses and a dark coat.

01

Career timeline

2020 — Aug 2026

Minidragon

Game Director

Tiny Fantasy, Archroma Tide and Samurai Souls · game direction, systems design, team growth, product operations and automation.

2018 — 2020

B&L Studio

Game Director & Co-Founder

WORDER · original design, Unity development, seven selected awards and business operations; the studio wound down before release.

2017 — 2018

Visionaries 777

Interactive Developer

AR, multiplayer, shaders and cloud-backed licensing work.

02

Working strengths

Contact

The useful overlap between creative direction, product judgment, and the systems that let a small team move.