Sonic Lee · Hong Kong
Game Director
Nine years in game development.
Product direction, systems design and cross-functional leadership across a shipped mobile RPG, an award-winning original PC project and commercial AR work — including Tiny Fantasy, a 1.5M+ download title.
Google Play Best Indies · Hong Kong1.5M+ downloadsDirection from systems to scale
- 1.5M+
- downloads across releases
- 3 → 6
- cross-functional project team
- Eight-figure HKD
- project-wide revenue scale
- 2021
- Google Play Best Indies · HK
Selected work
Selected projects and direct contributions.
Three projects showing commercial direction, original game creation, and interactive technology.
01
02
03
Game Director · Product-minded Design Lead
Tiny Fantasy
Owned product direction across the core loop, progression, monetization and design tools while leading a cross-functional team as it expanded from 3 to 6.- Core loop
- Monetization
- Team 3→6
Game Director · Co-Founder
WORDER
Co-founded and directed an award-winning word-transformation PC project; B&L Studio wound down before commercial release.- Original mechanic
- Unity
- 7 awards
Interactive Developer · AR
Zumtobel AR
A compact client credential: spatial interaction made dense architectural information explorable in AR.- Credential case
- AR interaction
- Client work
03 → 06
Leadership in practice
Small-team leadership without theatre.
I led a cross-functional project team as it expanded from 3 to 6, joined interviews and hiring decisions, mentored junior teammates, and kept the team close to the product decisions that mattered.
Game Director · Product-minded Design Lead
“The useful overlap between creative direction, product judgment, and the systems that let a small team move.”Let’s talk